How might Nescafé  bring International Coffee Day to life in an unmissable event that not only entertains but also educates coffee lovers?

International Coffee Day aims to unite coffee lovers in all corners of the world.

Each region has its own distinct coffee culture, traditions and rituals that play out in a myriad of richly unique environments.

In a world where travel might still be limited:

Nescafé takes you there.

A series of richly detailed and layered pop up sets will transport the public on an international journey through various distinct coffee cultures in recreated famous coffee locations.

Samples of the Nescafé range in their  signature red cups will be available an the public are invited to explore and share their experiences.

Pitch created as a freelancer for Popology