Mix It Up with Maggi revisits the fridge poetry craze of the 90s with an added Maggi twist.

Current marketing of Maggi Fusian within Australia embodies the laid back attitude and idiosyncratic humour of Australia's youth. 

Maggi is unafraid to surprise or take risks in order to build a trusted brand that speaks to their audience on their level. 

To launch their tantalising new flavours Maggi invites customers create odes to their favourite meal by arranging Maggi copy both digitally through magnet set promotions.

These saucy creations will be rearranged on share house frides long after the noodles are gone.

Pitch created as a freelancer for Popology