Behind Every Great Aussie Indie

Every indie beer has a certified independent seal behind it. We needed to get beer drinkers to look for it and understand that indie beer isn’t just beer, it’s artisan craft.

We created a campaign that was an absolute ‘indie fest’, using only independent artists, illustrators and musicians to help it come to life.

PROJECT ROLE Art Director
CREATIVE DIRECTOR Wellison D’Assuncao
CREATIVE/COPY Ben Ryan
AGENCY LOUD
CLIENT Independent Brewers Association
ANIMATION Rob Moffett
ILLUSTRATORS Katie Lively & Steve Nuttall
SOUND PRODUCTION Mighty Sound